about the laundry
Meet the
Laundresses
Before we began creating brands and wonderlands, we had to first create our own. Paper Laundry started as a vision between steadfast creative partners Cara Moyle and Ashlynn Dawes. We brought our dream studio to life by marching to the beat of our own bongos — and helping brands we believe in do the same.
We were born in 2016 with the belief that great branding can’t be bought off a shelf. We wanted to give people and businesses the opportunity to create a brand with that magical, memorable, indefinable-something. Because we believe that authenticity will always outlast trends — and blending in will never beat the utter joy of standing out.
Owner + President
Cara Moyle
With 15+ years of agency experience, Cara knows the ins and outs of how successful brands are built. By pairing insight with organization, process with collaboration, and topping it off with thoughtful client relationships — Cara leads the way (often with spreadsheets in hand). With a career that’s produced award-winning work for nationally-recognized clients, she helms the studio with vision, expertise, and a whole lotta passion.
Finds wonderland in
+ Traveling and exploring the beautiful worlds people create
+ Cats with dapper neckwear
+ Being 100% British, or 98.7% according to 23andMe
+ Super fine wines (okay, sometimes they’re from a box)
From big advertising agencies to itty bitty shops, Ashlynn has seen it all and been called it all: designer, art director, creative director (possibly other not as kind things) — but creative dreamer is probably the most apt title. At Paper Laundry, she is the visionary, making dreams into creation: plotting out gorgeous work, putting vision to the voice, and creating genuine, thoughtful brands.
owner + creative director
Ashlynn Dawes
Finds wonderland in
+ Curating the perfect brand vibe
+ Renovating her 1920’s bungalow
+ The smell of leather from her old tack trunk (horses rule!)
+ A classic negroni
Senior Copywriter
emma bryant
Emma’s a self-proclaimed “word nerd” who’s passionate about helping brands find their voice. She studied creative advertising at Virginia Commonwealth University and has lended her copywriting chops to brands big and small. Emma brings a fresh perspective and a wallop of originality to every project she takes on.
Finds wonderland in
+ A fresh page and an inky pen
+ Exploring the Scottish countryside
+ Snuggles with her middle-aged cat, Pippa
+ A perfectly poured pint
Like the idea of cocktails with the crew?
+ + +
Like the idea of cocktails with the crew? + + +
Cocktail Party Creative is what we do
Our brand discovery process is akin to the most interesting and juiciest discussions you’ve had meeting someone interesting for the first time. We’re interrogating your brand on what makes it tick.
Where do they vacation? And what do they always bring with them? What super hero power would they choose? Team, yard or mind: what kind of games do they play?
Think this is the kind of branding style you can get into? We think you’ll enjoy our client compatibility quiz. Cheers!
