we create brand

DISTINCT IN EVERY DETAIL

By thinking of every detail for our clients — from design and language, to experience and space — we don’t just create brands, we create wonderlands. These sweet spots are where businesses flourish into recognizable destinations that keep guests coming back for more. Our capabilities turn ideas into reality, building a whole world along the way.

We don’t just create and deliver your brand, we can also help you bring it to life through launch and marketing. That way your wonderland can look and sound its best as you make first impressions and grow your audience.

Why just have a brand when you could have a wonderland?

SERVICES

  • Background
    Purpose
    Audience overview
    Personality exploration
    Identity inspiration
    Pop quiz questions
    Identity questions
    Goals
    Competition
    Positioning

  • Brand archetypes
    Positioning
    Attributes
    Audience profile
    Visuals + voice
    Moodboards

  • Naming
    Logos
    Brandmarks
    Color
    Typography
    Illustration
    Elements
    Textures
    Patterns
    Photography
    Usage guidelines
    In-context brand examples
    Voice + tone
    Brand story
    Brand descriptors
    Tonality scale
    Platforms
    Tagline development

  • Brand palettes
    Color
    Typography
    Illustration
    Elements
    Texture
    Patterns
    Usage guidelines
    In-context brand examples
    Voice + tone guide
    Brand story
    Characteristics
    Brand descriptors
    Tonality scale
    Platforms

Brand Development

  • Apparel
    Swag
    Menus
    Brochures
    Packaging systems
    Business cards
    Stationery suites
    • Letterhead
    • Envelopes
    • Notecards
    Postcards/direct mail
    Custom pieces
    Packaging 
    Labeling systems

  • Websites
    Web graphics
    Web style guides
    Photography direction
    Social assets
    Social templates
    Social media post captions
    Email graphics + writing
    Blog graphics + writing 
    Presentation design + writing

  • Interior ideation and design vision
    Brand interactions
    Signature touchpoints
    Signage
    Retail styling
    Wayfinding systems
    Mural design
    FF&E consulting

Brand Execution

The Paper Laundry Process

How We Make Iconic Brands

1 Discovery Work

We get deep into your business and goals to find what sets you apart.

2 Strategy + Vibe

We set the tone for your visual identity through attributes, visual + voice guidelines, mood boards, and inspiration.

3 Identity

We design and build your brand through naming, visuals, and messaging — this is when we create your logo and other key elements.

4 Branding execution

We bring your brand to your guest experience and physical/digital space. This is where your brand truly comes to life.