Black Box Bakery
Bake me up, Scotty.
Piercing the fabric of time, space, and delicious flaky dough — Black Box Bakery has perfected the science of precision pastry-making. Located in Denver’s eclectic Edgewater Public Market, this planetary bakehouse is run by Arielle Israel, Ty Webb, and Megan Read — who offer up carefully crafted artisan treats. Take a bite into the golden ratio of a croissant and you may just find yourself in another world.
PROJECT
Brand Identity
Logo, Brand Marks, Illustration Palettes, Unique Patterns, Font Palette, Color Palette, Brand Language
Collateral Concepts
Swag Concepts
A “black box” is an entirely blank space for experimentation where boundaries are meant to be pushed. We wanted everything about this brand to reflect the innovation and precision of Black Box’s scientific pastry-making approach. Black branding is balanced with color spectrums, white-line iconography, and geometric patterns for an out-of-this-world aesthetic. We also created a flexible logo system that uses the brand mark as a portal itself. Take a peek. We hope you like what you see.
Typography treatments stretch the brand into infinity.
Welcome to the multiverse of Black Box logos.
Bending the fabric of time and space.
What happens inside a croissant? Geometric perfection = indescribable taste.
Holographic elements add an unexpected touch.
Full-spectrum color for endless changes and experimentation.
