HUSTLE

Beauty That Keeps Up

Meet Hustle, a sweat-proof makeup brand founded by female athletes with a bold vision: to be the athleisure of beauty. They came to Paper Laundry for their brand identity, including logos, fonts, and packaging concepts that embody their mission of women empowering women. The result? A brand that moves with its audience—strong, stylish, and unapologetically active. We loved helping Hustle bring their empowering ethos to life.