STOKELY — BELLEVUE
Who says the simple life can’t be stylish?
With upscale finishes at a more attainable price point, life at Stokely is all about balance. Their central location in Bellevue, Washington manages to avoid the hustle, while flexible units allow a seamless transition between work and life. So, to capture the vibe of this stylish residence, we crafted a brand that pairs the yin with the yang.
We took inspiration from the minimalist interior designs by B2 Design Co. to create a cohesive brand from the inside out. We used a primarily black and white color palette, which allowed us to play with typography, patterns, and grids. These details elevate a minimal brand to feel luxurious. We also created a dual-logo system to give the brand greater flexibility to stay fresh for different audiences.
PROJECT
Brand Identity
Logo, Brand Marks, Illustration Palettes, Unique Patterns, Font Palette, Color Palette, Brand Language
Collateral
Swag Concepts
Partners + vendors
B2 Design Co.
At Stokely, we liken ourselves to a finger of bourbon in a chilled glass. A blank page in a leatherbound journal.
A steady, lyricless groove.
YING YANG
It’s all about balance. Upscale finishes at a more attainable price point. Cool spaces with a warm aesthetic. Close to everything, yet removed from the hustle.
Design Easter Eggs
The shapes in the brand pattern are made of negative space from the logo letterforms.
Architectural Inspiration
Design elements inspired by the building’s high ceilings and tall lines.
Collateral
Printed on textured, minimalist materials with low gloss.
Fully Custom Site Map
A great way to show residents what’s around while showcasing brand elements.
Interior Collaboration
We were inspired by the interior design work by our friends at B2 Design Co.
