THE UPLAND
Elevated living begins here.
Just a short drive away from the hustle and bustle of Los Angeles and nestled at the base of Mount Baldy is California’s best-kept secret: the town of Upland and, of course, The Upland Apartments. We created a brand that pays homage to the area’s roots as a farming community and takes inspiration from the natural landscape.
Upland was known for its orange groves, which feature prominently in our design. We also pulled inspiration from the lush desert landscape of palms and birds of paradise for a fresh color palette. Located on the lip of an arroyo, the property lives up to the area’s reputation as one of the sunniest places to live in California. Sunny iconography and welcoming language invite residents to live brighter at The Upland.
PROJECT
Brand Identity
Logo, Brand Marks, Illustration Palettes, Unique Patterns, Font Palette, Color Palette, Brand Language
Collateral Suite
Swag Concepts
Website Direction
Apparel Concepts
Social Concepts
A palette inspired by the lush amenity spaces and the landscape of the arroyo.
Bringing out the area’s farming heritage through iconography.
The primary word mark has a subtle panoramic configuration, representing The Upland’s vast view of the expansive arroyo.
The secondary logo mark harkens back to The Upland’s retro roots with vintage-inspired typography.
