Westy’s Tap and Tavern
A Hopped-Up Pop Up
Strategy agency Fylament brought us on board to work on an 80s-inspired Aspen pop-up for award-winning Colorado Brewery Westbound & Down. Enter Westy’s Tap & Tavern, a radically rewound brewpub featuring killer beer and delicious ‘za. Where you can eat, drink, and vibe like it’s 1985 in Aspen Village.
For Westy’s, we created a retro brand with a modern edge, featuring nostalgic fonts, custom-illustrated characters, and textures and treatments inspired by 80s skate and ski culture. We collaborated on interiors with Regular Architecture and concepted everything from swag and menus to custom pizza boxes, and more to bring the Westy’s vision to life.
PROJECT
Brand Identity
Logo, Brand Marks, Custom Illustrations, Unique Patterns, Font + Color Palettes, Brand Language, Interior Inspiration
Interior Design Consulting + Graphics
Signage Concepts
Apparel Concepts
Menu Concepts
Packaging Concepts
Website Direction
