CARNE
It’s Not a Steakhouse, It’s a Steakhome
Meet Carne. A 70s-inspired steakhouse that merges retro elegance with modern gathering. Partnering with brand strategy agency Fylament, we began with a vision for a restaurant that felt like a laid-back soiree, a place where everyone could gather to enjoy life’s good stuff.
Serving up meat dishes from around the globe, Carne blends international flair with timeless steakhouse charm. Playful yet refined, the visual identity includes versatile logos, menus, matchbooks, and murals, each designed to evoke both familiarity and intrigue. Every touchpoint, down to furniture selections, was designed to create a space that feels warm, intimate, and wholly unique.
Project
Brand Identity
Logo, Brand Marks, Illustration Palettes, Unique Patterns, Font Palette, Color Palette, Brand Language
Brand Experience
Interior Consulting, Mural Concepts, Menus and Collateral, Swag, Exterior Design Concepts, Signage Concepts
A suite of logos, brand marks, and patterns combine to create a flexible and fun identity for Carne that never goes stale. Seventies-inspired lettering is balanced by classic steakhouse brand marks, as well as a custom steak brand (no seriously, a fire-branded steak). Also, see if you can find the wink to the steak knife in our brand pattern below.
A TV guide-inspired menu brings playful nostalgia to Carne, blending retro charm with global sophistication. The design features bold, vintage typography and a warm, earthy palette reminiscent of 70s primetime aesthetics.
A custom set of icons keeps the Carne brand alive and jiving across every detail, from menus to matchbooks. Playful yet polished, the icons – vintage TVs, cocktails, and bold type – embody the restaurant’s nostalgic-meets-global vibe, ensuring the brand’s story is unmistakable at even the smallest touchpoints.
Frequent Diner
Keychain
Custom brand goodies like coasters, matchbooks, napkins, and swizzle sticks extend Carne’s playful, retro identity to every guest interaction. These details enhance the dining experience, creating memorable keepsakes that keep the brand top of mind long after the last cocktail.
